February 15, 2017
A coalition of local groups is waging a PR war with home-sharing company Airbnb, raising affordable housing concerns in support of proposed D.C. Council legislation to regulate short-term rentals. The “ShareBetter” campaign is launching its first local TV ads today designed to flag abuses of home-sharing platforms, which, the coalition argues, take off the market housing that could otherwise be used for long-term leases. The TV spots and concurrent digital ads on social media represent a six-figure effort to convince the public that Airbnb and its peers should be reigned in…
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