Million Acres: Where Are Hotels Hurting The Most?

It’s been a very challenging year for the hotel industry as a whole. While hotels have seen vacancy rates and RevPAR bounce back from March, numbers are still far below pre-pandemic numbers. As of November 14, hotel analytics firm STR reported that occupancy was at 43.2%, down by 32.7% year over year. The average daily rate was $90.58, a drop of 28.6%, and RevPAR was off 52% from last year. With COVID-19 rising in recent weeks, many potential travelers may change their plans.

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