November 3, 2016
When I book a room on Airbnb, I find myself adopting a weird persona. Airbnb Judith uses a lot of exclamation marks. She is jolly, friendly and very quick to respond to messages. She is so easy-going that she ignores building sites and weird smells to be kind about her hosts. Airbnb Judith is a dream!!! I feel slightly ridiculous doing this, but the thing is, I can’t help but care about my rating. On Airbnb, hosts and guests give feedback on each other, and if I give a host a bad rating, I fear they will give me the same treatment….
Source: https://www.ft.com/content/b5c997aa-a0e7-11e6-86d5-4e36b35c3550