HANYC invites you to join a discussion with guest speakers from EY on forecasting the impact of COVID-19 on your hotel’s top-line performance. The webinar will take place on Wednesday, October 28th at 11am.
Demand forecasting in a post-COVID world is a highly challenging task. With many hotels facing a loss of demand from group and business travel, coupled with travel restrictions imposed on leisure travelers, the short-term outlook can be difficult to forecast. This HANYC webinar will feature members of EY’s Hospitality Advisory practice, who will share a proprietary, bottom-up approach to forecasting RevPAR in the midst of COVID-19. The model provides multiple scenarios of monthly top-line future performance and incorporates feedback from institutional owners and operators in the industry.
As part of the broader discussion, EY will provide a demonstration of their proprietary forecasting model using a real life case study for a full-service hotel located in a gateway US city. EY will overview macroeconomic, travel, and property-specific attributes considered in the model that will positively or negatively impact an individual hotel’s COVID-19 recovery curve, including those pertinent to New York City such as:
- Temporary and permanent closures of lodging supply in the market
- Restrictions on international travel
- Reductions in corporate travel
- Local regulatory restrictions and enforced traveler quarantines
- Property-specific attributes related to competitive positioning, segmentation, and capital expenditures
- Reduced capacity and temporary closures of major leisure demand generators (e.g., theaters, sightseeing attractions)
- Temporary closure of convention center
The webinar will feature a 45-minute demonstration of the forecasting tool led by EY, followed by a Q&A session with our guest speakers. Once you register below, you’ll be taken to an approval page with a calendar link, plus a confirmation email will be sent with Zoom Webinar link details.
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